Most commercial real estate brokers think Loopnet is invincible. It’s not. In fact, a little known secret is that commercial real estate brokers are some of the least savvy when it comes to SEO because in the past, so much of their business has come from business relationships, not search engines. That’s changing. While the [...]
Website owners would make lousy hunters. Many webmasters make the mistake of trying to get one site or one article to rank well for too many broad keywords. That’s like a hunter shooting into the trees in the hope of bagging an elk, a bear, and a few wild turkey, all with one shot. It [...]
Press releases are a powerful way to communicate with the reporters and bloggers who shape the news. A traditional press release is an attempt to give reporters an idea for a story. You are acting as a sales person, but you are “selling” a story idea, not a product. There is another aspect of writing [...]
