Press releases are a powerful way to communicate with the reporters and bloggers who shape the news. A traditional press release is an attempt to give reporters an idea for a story. You are acting as a sales person, but you are “selling” a story idea, not a product.

There is another aspect of writing press releases, however, that deserves some attention from website owners wanting to improve their website’s rankings on the search engines. Press releases can be optimized for search engines in much the same was as an SEO copywriter might optimize a website article with savvy keyword usage.

SEO Press Releases

SEO press releases are press releases that are distributed online. Yes, they typically show up in some of the same places a traditional press release shows up, but they have an added bonus as a backlinking tool. An optimized press release distributed through the correct channels can land your website hundreds or thousands of quality backlinks from quality news websites.

For instance, real estate news portals might pick up the press release and post it on their site. Google News will typically display the article in its news feed. And of course, tens of thousands of reporters and bloggers subscribe to various keyword-targeted press release distribution services, so you could get your story picked up by one of them.

If you’re wanting to improve your website ranking, you should start writing press releases, or talk to us. We’ll handle everything including writing copy, checking your website rankings prior to distribution, getting it distributed, and following up with a rank check in a month.

Interested? Call us at (208) 249-8893.