Writing SEO press releases is a growing Search Engine Optimization strategy for website owners and marketers because of the tremendous reach and SEO value of getting links and traffic from major news portals like Google News. If you have never considered writting SEO press releases to promote your site, you really need to take a look at it – it can significantly change your business.

The major difference between a press release and an article or blog is that a press release must be written in a certain style to be considered “newsworthy.” You cannot get overly sales-pitchy in a press release. The idea is twofold:

  1. Present your press release as a potential story idea for a reporter to write about.
  2. Get backlinks from blogs and news sites from within your press release.

One of the most powerful techniques for writing SEO press releases is to creatively make quotes from you and your associates to lend credibility to your company. Rather than just pitch your story in the third person, in a press release, you can write quotes for yourself and other professionals who are part of the story. (Of course, you’ll need to get your quotes approved from anyone you write a quote for. Don’t put words in their mouth without getting permission!)

Keyword selection is important when you’re designing your SEO press release, not only for the keywords that trigger the press release to show up on news sites’ search results, but for the keywords that link back to your site (anchor text). It’s important to strategically choose your keywords so the article shows up frequently throughout the day in the news cycle, and that once it is displayed (and indexed by Google), the anchor text of your links add SEO value to your main site.

Once you have a relatively newsworthy SEO press release, it’s important to publish it with an online news distribution site that can really get it out there into the news stream of the day. You can Google SEO press release distribution and find a variety of services that work fine. Some are more expensive than others, so cost is definitely a factor in how much SEO you can afford each month!

To have me write SEO press releases for you and put my experience as a former director of marketing at a major architectural firm to work for you, please give me a call at 208-249-8893. You can also follow my Real Estate Press Releases on twitter.com/repressreleases.